Synopsis
Many of today's most popular websites are made possible by banner and text advertising. The small size and interactive nature of widget creates a challenging advertising environment, but a few companies have already risen to the challenge and have started targeting advertisements based on widget impressions.
In this session you will learn about a few different approaches to widget advertising and monetization. Traditional rich media platforms such as DoubleClick can extend an ad buy into the widget realm using existing measurement and delivery tools. Newcomers such as RockYou can extend the reach of an application or product through an established user base in the millions. A few sites are creating new forms of virtual currency redeemable for widget enhancements once the viewer has completed a certain tasks.
