Widgets distributed across the web and desktop present a new challenge for audience measurement. Luckily we have a few new measurement tools combining a classic approach to web measurement with the engagement metrics of today's dynamic widget content and viral distribution.
This widget management panel will introduce you to modern methods of tracking dynamic widget content across multiple distribution endpoints. You will also learn how to track individual distributors within your widget network.
Widget analytics also includes tracking the viral distribution of your content. When Rich notices an interesting widget on Sally's profile, he might choose to copy, customize, and inject that content onto his own social network profile or blog sidebar on the spot. Publishers might reward top distributors such as Sally or develop specialized widgets targeting her demographic.