Synopsis
MyBlogLog successfully leveraged widgets to turn a web analytics company into a web community. The original MyBlogLog product tracked a website's most popular outbound links, providing blog authors with a better understanding of their most popular content. These site overlays provided interesting information about aggregate site behavior, but did not connect communities of individuals across multiple blogs.
MyBlogLog widgets display faces and location of your blog's last 5 visitors directly in your sidebar. Your blog community steps outside of an anonymous IP address and instead becomes a visible member of your community.
In this session MyBlogLog founder Eric Marcoullier will share his insights and best practices learned from years of widget publication. He will teach you how to reexamine the data you collect and publish every day and take advantage of content already on each webpage to better serve your widget viewers.
