Synopsis
The Canadian Broadcasting Corporation (CBC), Canada's national public broadcaster, first considered the potential of widgets in the Fall of 2007. After extensive fact-finding and planning, CBC is now preparing to roll out an extensive widget strategy across its News, Sports, and Entertainment program areas. CBC's Product Design Manager and widget lead, Jonathan Carrigan, will share the big 'ah ha' insights and learning he gained while developing CBC's widget strategy and researching his MBA thesis on maximizing widget earning potential.
With so many widgets to choose from, what motivates a person to chose one widget over another, and how can you prevent your widget being deleted? Whether your widget informs, entertains, or makes a task more convenient - if there's nothing it for the user your widget has no value. Jonathan will share his thoughts on the importance of user value, how it’s created, and its impact on a widget's earning potential.
Another important question to consider is what happens when your widget expires, becomes irrelevant, or old and uninteresting? Do you start over with a new widget, or can your widget adapt to the changing needs of your users over time? Jonathan will share his thoughts and examples of a unique widget design approach that allows you to grow your user base, while adding value and flexibility to your long-term widget strategy.
