Synopsis
The growth of today's web is mostly made possible by banner and text advertising sprinkled alongside unique content. Widget advertising is an entirely different engagement medium, replacing leaderboards and skyscrapers with buttons, sponsors, and cross-promotions. The established web advertising mindset does not seem to apply in the micro-content world of widgets. How can widgets survive as stand-alone product offerings powered by definite revenue?
In this session you will learn about modern approaches to in-widget advertising from a variety of perspectives.
