Synopsis
Developing a functional widget for a target platform is just the first step. How do you place your widget in front of as large an audience as possible, leverage your brand, and stand out among a growing crowd of publishers?
Widget galleries are a primary method of new widget discovery by platform. Users navigate a widget gallery directly within each platform, choosing new content and services that best suit their needs with some expectation of platform compatibility and endorsement. Successful publishers should work with each platform, and its strong marketing opportunities, to help official, well-written widgets stand out in a noisy environment.
In this session you will learn how to partner with widget platforms and their directories to accelerate new user acquisition. Major platform representatives will share unique programs designed to create a community of trust, best practices, and brand awareness inside their ecosystems. We will share tips and tricks to help your widgets rise above the directory stack and get noticed.
