Synopsis
Widgets distributed across the web, desktop, social networks, and mobile platforms present a unique measurement challenge for businesses needing to know the who, what, when, where and how of live widget interactions wherever they may occur. Widget measurement has moved beyond the pure pageview model and into a new realm of targeted interactions and measured engagement connected with both analytics platforms old and new.
Our panel of widget measurement experts will share the most modern techniques and tools used to track widget interactions across multiple distribution endpoints. You will learn how to track viral growth as your widgets duplicate and spread from one user to the next around the social web.
