Yahoo!'s "Open Strategy" (Y!OS) is a broad company initiative to rewire Yahoo! from the inside out into an open platform. Yahoo! is becoming radically more open to developers, publishers and advertisers, providing them with unprecedented access to Yahoo!'s global audience and traffic, robust data and content, and access to leading global properties such as Yahoo! Mail, My Yahoo! and more. In addition, Yahoo! is unlocking the latent social connections embedded in the Yahoo! experience and injecting a social dimension into the user experience across Yahoo!.
The Yahoo! keynote presentation will introduce you to Y!OS, and the next generation of tools being built to help developers to engage with Yahoo!'s massive audience in an unprecedented way. You will learn how to leverage these new capabilities to connect your content with Yahoo!'s audience, and will gain a broader understanding of how an open platform delivers a Web experience that can be more relevant, useful, and social.