Tracking the dollars and sense of widget development and distribution.
- Lessons Learned: CBC
- Lightning Demos
- Meet the Galleries
- New Product Launches
- New Product Launches
- Opening Remarks
- Success Story: MeeboMe
- Welcome
- Welcome
- Widget Advertising
- Widget Advertising
- Widget Aggregators
- Widget Measurement
- Widget Measurement
- Widgets in the Enterprise
- Lessons Learned: CBC
- The Canadian Broadcasting Corporation (CBC), Canada's national public broadcaster, first considered the potential of widgets in the Fall of 2007. After extensive fact-finding and planning, CBC is now in the process of rolling out an extensive widget strategy across its News, Sports, and Entertainment program areas. CBC's Product Design Manager and widget lead, Jonathan Carrigan, will share the big 'ah ha' insights and learning he gained while developing CBC's widget strategy and researching his MBA thesis on maximizing widget earning potential. Understand three sources of widget value that best serve your potential users. A user needs to perceive benefit before ...
read more... - Lightning Demos
- Pre-selected companies will show off their latest widget products during a 5-minute demo. Gigya PollDaddy RockYou Zazzle FeedBurner Grazr Yahoo! Publisher Network Serence Freewebs widgets, Mooglets Goowy your minis
read more... - Meet the Galleries
- Developing a functional widget for a target platform is just the first step. How do you place your widget in front of as large an audience as possible, leverage your brand, and stand out among a growing crowd of publishers? Widget galleries are a primary method of new widget discovery by platform. Users navigate a widget gallery directly within each platform, choosing new content and services that best suit their needs with some expectation of platform compatibility and endorsement. Successful publishers should work with each platform, and its strong marketing opportunities, to help official, well-written widgets stand out in a ...
read more... - New Product Launches
- Three-minute introductions to new companies and products launching at Widget Summit. Attendio changed its name to Gydget to reflect the company's new focus on music discoverability and sharing through widgets. Webwag announced a new feature giving any site member the ability to add any webpage to their personalized start page. Netvibes announced extended syndication for its UWA widgets inside Windows Vista Sidebar and Live.com.
read more... - New Product Launches
- Three-minute introductions to new companies and products launching at Widget Summit.
read more... - Opening Remarks
- Niall Kennedy will deliver a State of the Widget address to summarize the current state of our industry and set the stage for the conference.
read more... - Success Story: MeeboMe
- Online chat company Meebo developed a special version of their service scaled down for use on any page across the web. MeeboMe launched in August and has since been deployed to personal homepages, blog sidebars, and other personal pages across the web. Meebo founders Seth Sternberg and Sandy Jen will share their team's personal experience developing an advanced widget utilizing real-time technologies including Ajax and XMPP. They will share some lessons learned and current usage statistics from MeeboMe.
read more... - Welcome
- Conference hosts Niall Kennedy and Om Malik welcome you to the Widgets Live! conference and outline what to expect from your day.
read more... - Welcome
- Niall Kennedy welcomes you to Widget Summit 2008 and presents the current state of the widget industry.
read more... - Widget Advertising
- Many of today's most popular websites are made possible by banner and text advertising. The small size and interactive nature of widget creates a challenging advertising environment, but a few companies have already risen to the challenge and have started targeting advertisements based on widget impressions. In this session you will learn about a few different approaches to widget advertising and monetization. Traditional rich media platforms such as DoubleClick can extend an ad buy into the widget realm using existing measurement and delivery tools. Newcomers such as RockYou can extend the reach of an application or product through an established ...
read more... - Widget Advertising
- The growth of today's web is mostly made possible by banner and text advertising sprinkled alongside unique content. Widget advertising is an entirely different engagement medium, replacing leaderboards and skyscrapers with buttons, sponsors, and cross-promotions. The established web advertising mindset does not seem to apply in the micro-content world of widgets. How can widgets survive as stand-alone product offerings powered by definite revenue? In this session you will learn about modern approaches to in-widget advertising from a variety of perspectives.
read more... - Widget Aggregators
- New widget aggregators are forming to organize and classify the world of widgets into simple and easy to deploy collections. These aggregators offer one widget box to rule them all, creating a single point of integration for new widget users.
read more... - Widget Measurement
- Widgets distributed across the web and desktop present a new challenge for audience measurement. Luckily we have a few new measurement tools combining a classic approach to web measurement with the engagement metrics of today's dynamic widget content and viral distribution. This widget management panel will introduce you to modern methods of tracking dynamic widget content across multiple distribution endpoints. You will also learn how to track individual distributors within your widget network. Widget analytics also includes tracking the viral distribution of your content. When Rich notices an interesting widget on Sally's profile, he might choose to copy, customize, and ...
read more... - Widget Measurement
- Widgets distributed across the web, desktop, social networks, and mobile platforms present a unique measurement challenge for businesses needing to know the who, what, when, where and how of live widget interactions wherever they may occur. Widget measurement has moved beyond the pure pageview model and into a new realm of targeted interactions and measured engagement connected with both analytics platforms old and new. Our panel of widget measurement experts will share the most modern techniques and tools used to track widget interactions across multiple distribution endpoints. You will learn how to track viral growth as your widgets duplicate and ...
read more... - Widgets in the Enterprise
- The most popular technologies of the consumer web often make their way into the enterprise and widgets are no exception. Today's connected companies use modular widget content to stay informed about incoming mail messages, upcoming appointments, open sales contracts, and more. Today's enterprise dashboards bring together the best content from inside and outside the firewall in a single location for quick and easy action. Our enterprise panel will introduce you to some of today's most popular enterprise widget platforms and how they are put to use every day.
read more...
